Earned Media continued to be a hot topic on the Cision blog this month. Not only did we discuss how important it is for your client outreach and brand loyalty, but also how to weave it into ROI to get buy-in from your c-suite executives.

In addition, we dove into how to make sure your copywriting is the best it can be, as well as how media monitoring can help you navigate potential PR crises.

Here are the top five blog posts on Cision in August:

1. What it Takes to Gain C-Suite Support for Corporate Comms

The most important way to begin any conversation with a CEO and other executives is to focus on return-on-investment (ROI) as early as possible. TD Bank CCO Ronald Alepian shares this and more advice in our top post this month.

2. Want Better Crisis Management? Media Monitoring Can Help

Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.

3. Five PR Tips for Handling Security Disasters in Your Organization

Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.

4. Should All Copywriting Be Like Hemingway?

Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.

5. How to Build Real Brand Loyalty With Customers

To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media. We detailed a few ways to create trustworthy interactions that contribute to satisfied consumers and real brand loyalty.

About Melissa Meyer

Melissa Meyer is Cision’s Manager of Community and oversees Cision’s online customer community, Cision City. She has over 5 years’ experience in PR, writing, community and social media management. You can find her chatting about all thing PR, pop culture and basketball @_MelissaMeyer

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