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In late 2014, This American Life’s true-crime spin-off Serial catapulted podcasting into the spotlight, with the Columbia Journalism Review proclaiming that we were entering the “Golden Age of Podcasting.” With everyone and their mother suddenly downloading and talking about podcasting, it got us thinking – is there an opportunity for corporate communications professionals to tap into this trend and leverage the power of audio?

The first-ever Beyond the Wire podcast features Donna Papacosta, one of Canada’s first business podcasters. Donna started her own show, the Trafcom News Podcast, in 2005 and has since gone on to produce podcasts for clients in the U.S. and Canada, lead workshops and teach post-secondary continuing education courses on social media and audio journalism. She is the author of The Podcast Scripting Book and the upcoming Business of Podcasting. Follow her @DonnaPapacosta.

On the show, Donna shares a bit about the history of podcasting, tips for getting started with producing your own show and how to tailor your writing for the ear.

Let us know what you think of the show! Tweet us @CNWGroup.

Show Notes

Is this the golden age of podcasts?


99% Invisible

Wired interview with Roman Mars

Trafcom News Podcast Show #55: Audio is Not the Poor Cousin of Video

Best Laid Plans podcast from Terry Fallis

The Podcast Scripting Book

The Business of Podcasting

For Immediate Release

About Amanda Laird

Amanda Laird was Manager, Communications at Canada Newswire.

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