A picture is worth 1,000 words but only if it is the right size to be optimally viewed in a browser window or application. Social media headers and profile images are, in many cases, the first experience someone will have with your brand.

You wouldn’t want the logo on your office building to be distorted or warped, or an ad in a magazine to be cropped so that half your logo is missing – it would be a disaster. Avoid such a disaster and review these tips and images sizes for your social channels.

3 Quick Tips for Header Images

1. Center your most important information.

Keep your tagline, logo and website details in the centre of the image. Keep these elements away from the edges to allow easy viewing on different devices and screen resolutions.

2. Less is more.
Just because there is space doesn’t mean you have to use it all. Negative space, or empty space, helps keep the focus on your messaging and existing imagery. A busy header image could pull attention away from the great content your brand is sharing. By using fewer colours at greater contrast you can also focus the viewer’s attention.

3. Include a relevant campaign hashtag.

If you want people to discuss a topic or share your campaign, be sure to include the campaign’s hashtag in your header image. This will help drive engagement on your campaign and showcase that your channel is updated regularly.

Social Media Image Sizes

Twitter Image Sizes

Twitter has two main profile images. The first is the header image which lives at the top of a profile with an aspect ratio of 3:1 or 1,500 pixels wide by 500 pixels (px) high. The second is a profile image, with an aspect ratio of 1:1 and a maximum image size of 400 px by 400 px.

  • Header photo: 1,500 px w by 500 px h
  • Profile image: 400 px by 400 px
  • In-stream photo: 440 px w by 220 px h

Twitter- cover

YouTube Image Sizes

YouTube’s channel cover photos need to be designed to be viewed on television, computers and mobile devices. These images are big, 2,560 px wide by 1,440 px high, but it shrinks to 2,560 px wide by 473 px high for laptops or desktop computers. Because of this shrinking there is a limited logo and text safe area found dead-center of the channel image space.

  • Channel cover photo: 2,560 px w by 1,440 px h
  • Video uploads: 1,280 px w by 760 px h


LinkedIn Image Sizes

LinkedIn is becoming a great resource for content distribution with millions of industry segmented users and content creators. Through this platform, the main image for brands is the Banner Image, set at 646 pixels wide by 220 pixels high.

  • Banner image: 646 px w by 220 px h (min)
  • Standard logo: 400 px by 400 px (max)
  • Background image: 1,500 px w by 425 px h
  • Profile image: 400 px by 400 px
  • Career cover photo: 974 px w by 330 px h


Instagram Image Sizes

instagramInstagram’s profiles are limited in dedicated profile imagery, however the profile images are also have an aspect ratio of 1:1 with a maximum pixel display of 110 px wide by 100 px high,                 

  • Profile image: 110 px w by 110 px high
  • Photo size: 1,080 px by 1,080 px

Facebook Image Sizes

Facebook’s image settings change all of the time. The most recent update to profiles is a cover photo of 815 px wide by 315 px high. Logos images are sized the same as Twitter and Linkedin’s at 400 px by 400 px.

  • Cover photo: 815 px w by 315 px h
  • Highlighted image: 1,200 px w by 717 px h
  • Shared image: 1200 px w by 630 px h
  • Banner image: 646 px w by 220 px h (min)
  • Standard logo: 400 px w by 400 px h (max)



Regardless of the channel, using powerful imagery can attract attention to your brand and even help you tell stories.
Download our e-book on visual storytelling and learn how to let images speak for your brand.

About James Rubec

James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada

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