By James Breen, @JamesWBreen
With CisionPoint, you can connect directly to the media without having to access your email. Try these time-saving tips next time you’re sending survey results, a press release or an invitation to your company’s next event.
- Plan the optimum time to do your media outreach.
Send your release in HTML format
- Employ special formatting or hyperlink using our tailored tools
Personalize your release
- Use the ‘First Name’ merge field in order to direct to a specific
Track your ‘open rate’
- View statistics on which media contacts have opened your release