Recently, Cision published the 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

To discover the answer to this question, view the video or read the transcript below. Or, to view other videos in the series click below:


The text below has been edited to reflect Canadian-specific data. The above video includes global data.

Jay Baer: Is fake news really a thing? I’m Jay Baer, founder of Convince and Convert, New York Times bestselling author and digital business celebrity. Recently, my friends at Cision conducted their sixth annual social journalism study to investigate how, where and why journalists use social media.

Now, we have heard a lot about fake news in the past year and social networks like Facebook even put policies into practice to try to cut down on bogus or misleading being articles being spread virally via social media. But, imagine being someone whose job it is to make news. How important is fake news and that issue to them?

Cision asked hundreds of Canadian media professionals about fake news and 68 per cent said that fake news is a serious problem in their area of Journalism. But perhaps even more interesting is journalists thought about the impact of social media on journalism and historical standards.

More than three-quarters of research participants said that social media encourages journalists to focus on speed rather than analysis, and if there’s no doubt about that being first sometimes feels more important than being accurate.And on a point strongly related to fake news, 59 per cent of journalists say that social media is undermining traditional journalistic values like objectivity. Cision has done this research every year since 2012 and this may be no surprise but this year more journalists than ever believe that social media is negatively impacting objectivity in fact 16 per cent more journalists feel this way now compared to 2012. Yikes! It’s worth noting these attitudes differ somewhat based on journalist industry and age.

Journalists working in news and current affairs have more concern about fake news then do business journalists, for example. And perhaps because of the greater consumption of social media in general, younger reporters believe fake news to be a larger problem then do older reporters. But there’s no question that this research proves, at least for journalists, fake news is definitely a thing and social media is responsible for it — at least in part. thanks to

Thanks to Cision and their Partners at Canterbury Christ Church University for putting this research together. I really encourage you to take the time to download and read the entire report. There’s lots of good stuff in there.


About Tony Hardman

Anthony Hardman is a senior content editor for Cision. He has more than 10 years of combined experience in broadcast news, public relations, inbound and content marketing. Connect with him on Twitter: @ahardman or LinkedIn:

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