He’s known as @Toronto_PR_Guy, on twitter, but to his students, he’s one bustling PR professor.

Barry Waite is the Program Coordinator & PR Professor at Centennial College. In this clip, Barry explains how he has integrated CisionPoint into the College’s curriculum to help students become more strategic communicators.

Centennial College is a part of Cision’s College and University program.

About Cision

Cision’s award-winning dashboard helps communicators and PR pros target their pitches to the right influencers, connect with audiences, monitor coverage and measure campaign results.

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