Influencer Marketing

4 Tips to Qualifying Brand Influencers

By Julie Geller, @JulieGeller “Believe only half of what you see and nothing that you hear.” Edgar Allan Poe didn’t […]

The State of Travel Blogging 2013

Make travel bloggers part of your influencer outreach strategy. According to a survey conducted by travel company FHR, 91 per […]

Finding Influencers in the Canadian Market

By Julie Geller, @juliegeller A flurry of headlines over the past few months about agency exits from Canada is giving […]

Why ANTM Matters to PR and Brand Managers

By Julie Geller, @juliegeller Smizing and tooching, huh? Get past Tyra Banks’s nonsensical lingo about smiling eyes and butt posture, […]

The Influencer: Does Audience Size Matter?

By Patrick Thoburn, Co-founder, Matchstick At a recent event held by Cision Canada called “Social Media Ref: The Changing Nature of Influence”, I told […]

Joy McCarthy Shares Her Healthy Influence with Joyous Health [Video]

Learn how Joy McCarthy turned a healthy-living blog into a booming business through earned media. Practicing what she preaches with […]

Hip and Urban Girl – Blogging for the Busy City Girl [Video]

What do Coldplay, the National Ballet and a Spanish bullfight have in common? This episode of The Influencers finds out, […]

The Women of Influence [Video]

Highlights from our Social Media Ref event: The Women of Influence Panelists: Charmain Emerson, VP Marketing, French Connection Canada, @FCUKCA Jen […]

Canuck Style! Samsung brings Psy to Canada

By Niki Singh, @nikisingh South Korean pop sensation Psy of “Gangnam Style” fame is coming to Canada. Samsung Canada is […]

The Changing Nature of Influence [Video]

Highlights from our Social Media Ref event: The Changing Nature of Influence. Panelists: Matt Juniper– Senior Account Executive, Praxis PR, @mattjuniper […]

What can Brands do to get More Engagement with Gen Y?

Is being authentic enough for Gen Y? Or do brands need to do more? Our social media ref panelists weigh […]

Balancing Selling and Content on Digital Channels

What is the website for anymore? How do you balance selling and creating content on digital properties? Our social media […]

Engaging Gen Y: Social Media Ref Takeaways

Want to hear some of the highlights of the Gen Y social media ref?  Watch the video below: Panelists: Jodie […]

Balancing different types of Branded Social Content

How do you balance user-generated content, curated content and branded content? Is there a way to push branded content without being too […]

Why Copyright Law Matters to Canadians

Panelists weigh in on the issues surrounding Copyright in Canada Ashlee Froese: Gilberts LLP @brandfashionlaw Daniel Henry, McMaster University Matthew […]

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