Influencer Marketing

Are You Doing Enough With Instagram and Snapchat?  

The future is Snapchat...but not quite yet. Snapchat’s user base is young with 45 percent aged 18 to 24 years old. It’s 70 percent female and 65 percent of users contribute content on a daily basis. Close to 9,000 photos are shared on it in a second and six billion videos are viewed on it in a day. With such massive amounts of sharing, the problem lies in whether you can measure success in the platform. There are ways to jerry-rig a metrics solution but that’s not enough for professional client work.

PR 101: How to Pitch The New York Times

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. […]

17 Canadian NHL Reporters to Follow on Twitter

Hockey is a big deal in Canada, clearly, and reporters who write about it become household names. Using Cision Social Edition we monitored the hashtags #Hockey and #NHL January 18 and January 20, to find reporters, bloggers and broadcasters that hockey fans should follow. These media professionals break news, engage with fans and share their insights daily.

3 Rewards to Reap From Brand Journalism

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level stories that will make them feel an emotional connection. But how can you tell stories that will still generate leads and drive results? The answer is brand journalism.

Go Behind the Scenes at Proctor & Gamble’s Media Awards

Proctor & Gamble annually honors the best and brightest in the beauty industry media. The company hosted its 7th annual awards on November 24, 2015, with nearly 150 bloggers, editors and YouTubers in attendance.

Proctor & Gamble Honors Beauty Industry Media

Last month Procter & Gamble held its 7th annual P&G Beauty Awards to showcase premiere creative content, design, editorial and […]

3 Vlogging Lessons from Dx3’s Influencer Marketing Conference

Dx3’s EMPOWER conference, an influencer marketing summit on September 19, brought public relations and marketing experts together with 120 of Canada’s largest beauty and lifestyle influencers and YouTube stars to discuss successful ways to utilize influencer marketing. Speakers shared vlogging best practices that can help influencers bring value to brands. Here are the top three:

 3 New Influencer Marketing Rules from #Dx3Empower

When you bring 100+ of Canada’s leading beauty and lifestyle bloggers and brands into a room, you’d be surprised what […]

Why You Should Use Twitter Like Journalists

Being on Twitter isn’t even an option for journalists today. It’s a necessity for business. Jonathan Kay, The Walrus editor […]

The PR Potential of Pinterest: Q & A With Jennifer Cario

Facebook, Twitter and LinkedIn. Many communicators focus all their resources on those networks, but are they always best for helping […]

3 Ways to Thank Your Influencers

To build a successful influencer relations program, you have to invest in your influencers. They’re your best brand advocates and […]

5 Buzzworthy Canadian Food Bloggers

The “foodie” craze has been around for a while, but it’s still as prominent as ever. Whether or not your […]

A Road Map for Working with Influencers

As the brains behind one of the Web’s premier resources for independent travelers, I’ve had the opportunity to work with dozens […]

How To Find Top Influencers In Your Industry [slideshow]

A recent Technorati Media report explains: “For everything the media spends across social platforms, the most desired influencers aren’t even […]

5 Canadian Influencer Campaigns That Rock

Target and Poppytalk Target Canada recently teamed up with Vancouver bloggers and husband and wife team Jan and Earl of […]

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