Featured
Aug 2, 2017
The Difference Between Paid & Earned Influencer Relationships
While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]
Jul 31, 2017
Five Tips for Creating a Coordinated Email & Social Strategy
Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General […]
Jul 28, 2017
Tips for Improving Your Social Media Targeting Strategy
One of the biggest challenges for social media marketers is ensuring that you’re actually reaching your desired audience. The ability […]
Jul 27, 2017
The Importance of Executive Brand Situational Awareness
When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.
Jul 26, 2017
Six Pitch Tips for Getting into Holiday Gift Guides
Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.
Jul 24, 2017
Tips for Writing Impressive Keynote Speaker Announcements
Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves. The […]
Jul 18, 2017
Enhance Your Non-Profit’s Communication Strategy in Three Steps
Non-profit organizations face an even higher level of pressure in reaching their goals, as their existence is often determined by the communication of their message to people and convincing them of their cause.
Jul 17, 2017
INFOGRAPHIC: Cision Celebrates 150 Years
To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.
Jul 12, 2017
Consider These Five Digital Branding Tips
After spending hours constructing the most amazing piece of content, the final step is to include a captivating title and […]
Jul 6, 2017
Building the Best Lead Generation Form
Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/ Blogging can (and should) do more than just update readers on […]
Jul 5, 2017
Building Trust With Authentic Content
When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?
Jun 29, 2017
Data, Storytelling, and Communications: Insights from #CisionWorldTour Toronto
Advances in technology will revolutionize your business, but what if your job is more than just a business to you? […]
Jun 28, 2017
Does Your Company Need a Ghostwriter?
Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution! Read on to learn more about when it's right to hire a ghostwriter.
Jun 27, 2017
Canadians, Fake News and their Take on the Media Industry
On May 26th, the Radio Television Digital News Association (RTDNA) presented survey data collected from Canadians by Ipsos Global Public […]
Jun 26, 2017
Creating Awesome Instagram Posts on Your Desktop
Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.
