Executive Insights

How Much Should an Organization Spend on PR?

This post originally appeared on Newswire.ca If only there was a tidy formula to help companies decide how much to […]

The Role of PR in the Revenue Ecosystem

This post originally appeared on Newswire.ca If you’re looking to build brand awareness and boost revenue, ensure public relations activity […]

An Interview with Nicole Guillot

Nicole Guillot, Cision Canada’s president, was recognized as an honouree of PR News’ Top Women in PR Awards for a career spent furthering public […]

The C-suite’s Role in Media Relations

This post originally appeared on Newswire.ca As a senior executive, you might be too busy to give thought to statistically […]

Diversity on Board: Women in Power Positions

This post originally appeared on Newswire.ca   It’s long been known that not enough women have roles in senior leadership […]

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