6 Shocking Facts About the Pan Am Games

Some have argued recently that Toronto’s Pan Am Games have been a marketing disaster. While tickets sales may be been slow, an event’s success can be more about the marketing and branding it provides. In this case, the global impact of the games has helped brand the city as “a place where we get things done,” according to Mayor John Tory.

Editorial Writing Is More Powerful Than Ever

Word choice matters and because of social media, they matter more than ever. Even a single story, editorial, or blog can help affect change in days rather than traditional regulatory paths that can take decades.

#CPRS2015: Biggest Takeaways from Days 2 and 3

The Canadian Public Relations Society’s annual conference, Engagement and Impact, wrapped up yesterday in Montreal after three days of TK-CONTENT […]

#CPRS2015 Day One Recap

PR and communications professionals from across Canada have come together in Montreal for the Canadian Public Relations Society’s annual conference, […]

How to Leverage a Celebrity Endorsement

In a single tweet celebrities can rocket a PR message into the stratosphere. Think back to the 2014 Oscars when […]

Stampy Cat’s One Billion Views & the Future of TV

By Amber Mac, Executive Producer, nextMEDIA 3.0 This post was originally posted on nextMEDIA 3.0’s blog Unless you have a son […]

5 Content Marketing Rules Jay Baer Got Right

Written by the team @apexpr. Originally published on March 13 2014. On February 27th, we took in An Evening with Jay Baer, hosted by Cision […]

Oscar Predictions: Most Popular in the Media

The 86th annual Academy Awards are upon us this Sunday March 2nd and there’s lots of buzz about who should […]

Communicators Love: Vote for Your Favourites!

Help us pick the winners! So many great tweets came in for our Communicators Love Giveaway that we need your help […]

October 25 event: Changing Nature of Influence

The definition of who can be an influencer has changed but not the definition of what an influencer is. They […]

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