Communications Best Practices

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

Mainstream Journalism and PR Efforts Today

When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.

Update Your PR Strategy With These Four Content Marketing Tactics

In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.

How are Successful PR Pros Measuring Their Efforts?

Earned media and PR are essential to building a brand, growing revenue and avoiding large cost issues, but leaders haven’t […]

Kill the Spreadsheet! 10 Reasons to Manage PR Campaigns in the Cloud

Let’s review some of the biggest issues PR pros will inevitably face if they hang onto spreadsheets as their go-to application over the long term.

Making Your Content More Snackable for the Modern-Day Consumer

Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.

Use These Six Marketing Tactics to Improve Your Next Event

Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.

Six Tactics for Crafting Effective News Releases

Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.

Five Rules for Publishing High-Quality Press Releases

Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.

Five Brands That Have a Social Impact with Their PR Campaigns

Many brands have found a way to succeed at engaging their audience by bringing to light a social issue. Read on to learn about these campaigns.

The Top 5 Cision Canada Posts in October

Staying current on multimedia trends can be a challenge. Fortunately, this month there’s a post to get you up-to-date! Learning how […]

The Value of Visuals for Earned Media Success

Our increasingly visual world is due in large part to social media. Communications are now 84 percent visual and people […]

Modern Communicator Video Series With Jay Baer: Measured

Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator Video Series to explain how new technology […]

Top 10 Best Practices for Multimedia Storytelling

As print disappears, information is more quickly disseminated through the visual-focus of social media. In line with this trend, journalists, […]

Is Public Relations a Good Major in University?

With school back in session, university and college students are once again faced with the big life decision: what do […]

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