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Communications Best Practices
Dec 11, 2018
Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.
Dec 3, 2018
When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.
Nov 28, 2018
In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.
Nov 21, 2018
Earned media and PR are essential to building a brand, growing revenue and avoiding large cost issues, but leaders haven’t […]
Nov 20, 2018
Let’s review some of the biggest issues PR pros will inevitably face if they hang onto spreadsheets as their go-to application over the long term.
Nov 14, 2018
Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.
Nov 13, 2018
Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.
Nov 12, 2018
Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.
Oct 31, 2018
Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.
Oct 29, 2018
Many brands have found a way to succeed at engaging their audience by bringing to light a social issue. Read on to learn about these campaigns.
Oct 26, 2018
Staying current on multimedia trends can be a challenge. Fortunately, this month there’s a post to get you up-to-date! Learning how […]
Oct 22, 2018
Our increasingly visual world is due in large part to social media. Communications are now 84 percent visual and people […]
Oct 16, 2018
Jay Baer, founder of Convince & Convert and New York Times bestselling author created the Modern Communicator Video Series to explain how new technology […]
Oct 15, 2018
As print disappears, information is more quickly disseminated through the visual-focus of social media. In line with this trend, journalists, […]
Oct 11, 2018
With school back in session, university and college students are once again faced with the big life decision: what do […]