Communications Best Practices

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

Jay Baer: Introducing Earned Media Management

Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.

Is a Thermostat Smarter Than Your PR Strategy?

PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

Five Ways to Use In-House Video to Enhance the Impact of PR

When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.

How Integrated Measurement Can Revolutionize PR

With new emerging technologies there's never been a better time for PR measurement.

How PR and Marketing Can Combine Forces for Social Media Success

Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.

The Past, Present & Future of Artificial Intelligence in PR

AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?

Three Profound Ways “Culture Fit” Impacts Your PR Efforts

Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why

When is the Best Time to Send a Press Release?

What time of day is best when it comes to sending a press release? Read on to find out.

Kick Off 2019 With the Best Marketing Tools

With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.

Winning at PR: How Startups Can Create Data-Driven PR Strategies

Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.

Predictive PR: How Artificial Intelligence Changes Public Relations

Artificial intelligence (AI) has changed the way we do business, from physical labour to digital campaigns. Whether you view the […]

What ‘Above the Fold’ Means in 2018 & Beyond

Even if print is in decline, there are still a number of people who pick up a prime piece of […]

How Boutique PR Firms Can Take a Big League Approach to Client Success

Take a look at the changing dynamics of those working in small to mid-sized PR agencies.

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

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