Presenting Cision's 2019 State of the Media Report READ MORE
Communications Best Practices
Feb 11, 2019
Growing consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.
Feb 6, 2019
Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.
Jan 30, 2019
Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.
Jan 29, 2019
PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.
Jan 28, 2019
When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.
Jan 22, 2019
With new emerging technologies there's never been a better time for PR measurement.
Jan 18, 2019
Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.
Jan 16, 2019
AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?
Jan 14, 2019
Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why
Jan 11, 2019
What time of day is best when it comes to sending a press release? Read on to find out.
Jan 7, 2019
With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.
Jan 3, 2019
Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.
Jan 2, 2019
Artificial intelligence (AI) has changed the way we do business, from physical labour to digital campaigns. Whether you view the […]
Dec 17, 2018
Even if print is in decline, there are still a number of people who pick up a prime piece of […]
Dec 12, 2018
Take a look at the changing dynamics of those working in small to mid-sized PR agencies.