Communications Best Practices

Four Questions to Guide Your Media Research

This post originally appeared on Newswire.ca Crafting the perfect pitch can be daunting, especially when 69% of journalists spend less than […]

Myths & Misconceptions: Pitching

This post originally appeared on Newswire.ca Here are 6 common pitching myths—and the truth behind them:   Perhaps one of […]

Myths & Misconceptions: Content Marketing

This post originally appeared on Newswire.ca   Let’s quash these six content marketing myths once and for all. 1. Content […]

Six Steps to Effective Evergreen Content

This post originally appeared on Newswire.ca   The primary goal for any content marketer is to generate leads. The process […]

Myths & Misconceptions: News Releases

This post originally appeared on Newswire.ca   Here are 7 common news release myths—and the truth behind them:   Despite […]

10 Myths About Social Media

This post originally appeared on Newswire.ca Let’s put these 10 social media myths to rest once and for all.   […]

PR 101: How to Write the Perfect Pitch

This post originally appeared on Newswire.ca   With tips and advice from some of the Canada’s top reporters and journalists, […]

PR 101: Kick Start Your SEO

This post originally appeared on Newswire.ca   Today’s post focuses on Search Engine Optimization (SEO) and explains how to kick-start […]

How Will a Corporate Blog Benefit my Business?

This post originally appeared on Newswire.ca  Are blogs dead? Some would say yes since we now have the opportunity to microblog on […]

A Guide to Working with News Photographers

This post originally appeared on Newswire.ca The most-shared content across all platforms contains some kind of visual asset, whether image, […]

Why Writing in Plain Language Will Benefit Your Business

This post originally appeared on Newswire.ca   Sometimes smart people are the worst. At writing, that is. In their attempt […]

Don’t Forget the French: Part II: Know Your Audience

This post originally appeared on Newswire.ca  In a recent article for the Globe and Mail, Susan Krashinsky writes: “The idea […]

Don’t forget the French: The Importance of Communicating in Multiple Languages

This post originally appeared on Newswire.ca Canada is one of the very few countries in the world to recognize two […]

Business Podcasting with Donna Papacosta

This post originally appeared on Newswire.ca   In late 2014, This American Life’s true-crime spin-off Serial catapulted podcasting into the […]

The Importance of Grammar as Part of Communication

This post originally appeared on Newswire.ca In previous posts, we’ve looked at little-known grammatical errors. But with constant changes in the way […]

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