Communications Best Practices

Curating Content in a Multimedia World

This post originally appeared on Newswire.ca When it comes to the web, curation is the process of hand-selecting, organizing and […]

Being Sassy on Social Media

This post originally appeared on Newswire.ca Wendy’s social media team started 2017 off with a bang when it got national […]

Should Your Brand Be Using User-Generated Content?

This post originally appeared on Newswire.ca Any type of content created by unpaid contributors falls into the category of user-generated […]

Why Responsive Web Design is Imperative to Marketing

This post originally appeared on Newswire.ca When two-thirds of Canadians are pocketing a smartphone, mobile-friendliness should be a top priority for anyone […]

Communicating with Translators

This post originally appeared on Newswire.ca Communicating across cultural borders has never been easier, but nor have the expectations been […]

Colouring Your Content Marketing with the Right Palette

This post originally appeared on Newswire.ca  Everyone has their favourite colours, but do they inherently impact one’s purchasing decisions? You’ve […]

Is your business really CASL compliant?

This post originally appeared on Newswire.ca Being CASL compliant should be top of every email marketer’s priority list and as […]

Is your Company Spokesperson Properly Prepared?

This post originally appeared on Newswire.ca   An unprepared or untrained spokesperson can be a ticking time bomb for your […]

Media interview? Relax… it’s a business meeting!

This post originally appeared on Newswire.ca   In a previous post, we talked about the tactic of pivoting, or bridging, […]

Myths & Misconceptions: Media Monitoring

This post originally appeared on Newswire.ca Data and measurement advancements have made it easier than ever for communicators to demonstrate ROI to […]

The Anatomy of an Amazing Infographic

This post originally appeared on Newswire.ca Why do communicators habitually add infographics to their campaigns? Visual content typically receives 94% more […]

Four Budget-friendly Marketing Solutions for Startups

This post originally appeared on Newswire.ca You’re a president and CEO, but your company doesn’t have 1,000 or even 100 […]

Communicating with Designers

This post originally appeared on Newswire.ca **This post has been updated. It was originally written in 2015 by Amanda Laird**  […]

Six Ways to Live-tweet Like a Pro

This post originally appeared on Newswire.ca With a fresh crop of professional development events coming this fall, it’s time to […]

Caught in a Crisis? There will be a Story, with or without you!

This post originally appeared on Newswire.ca   “Not speaking doesn’t mean there won’t be a story,” said Barb Glen, livestock […]

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