Communications Best Practices

How to Stay on Top of Google Results and Minds of Media

How you can stay on top of not only Google search results, but also top-of-mind in the media.

Be a Media Magnet: Communications & Storytelling in Emerging Markets

The recent O’Cannabiz Conference in Toronto explored the importance of good media relationships featuring panelists from Strainprint, Marketwatch, RNMKR Agency and TheGrowthOp. Here are a few takeaways from this lively event.

Cision’s Adobe Summit Takeaways

The Cision team's takeaways from the 2019 Adobe Summit

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out of your efforts.

How to Turn Your Slow News Day into a Conversation-Starter

Turn a slow news day into great PR for your brand. Here's how.

Five Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

Six Ways to Grow Your PR Career

As you set New Year’s resolutions, did it become evident that furthering your public relations career was one of the […]

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? A journalist or a PR professional? Marketing or […]

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]

Today we welcome a new age in modern communications — an age where PR pros buck the status quo and […]

How Earned Media Management Counters Deceptive Ad Practices

Growing consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.  

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

Jay Baer: Introducing Earned Media Management

Best-selling author, Jay Baer, introduces us to Earned Media Management, a new strategy to modernize comms from an expense into a business driver.

Is a Thermostat Smarter Than Your PR Strategy?

PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

Five Ways to Use In-House Video to Enhance the Impact of PR

When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.

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