Communications Best Practices

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

When to Use Infographics: 4 Content Types Perfect for Custom Visuals

An infographic can be a great addition to your content but isn't the only multimedia option. How do you know if an infographic is the right choice?

Influencing Through Earned Media: Top 3 Takeaways

Earlier this month we hosted a webinar with our own SVP of Corporate Marketing, Jen Jones, and Joanna O’Connell, VP, Principal Analyst at […]

Five Ways Social Media is Changing PR

Social media shows no signs of slowing down and it’s up to PR professionals to adapt or get left behind

How to Stay on Top of Google Results and Minds of Media

How you can stay on top of not only Google search results, but also top-of-mind in the media.

Be a Media Magnet: Communications & Storytelling in Emerging Markets

The recent O’Cannabiz Conference in Toronto explored the importance of good media relationships featuring panelists from Strainprint, Marketwatch, RNMKR Agency and TheGrowthOp. Here are a few takeaways from this lively event.

Cision’s Adobe Summit Takeaways

The Cision team's takeaways from the 2019 Adobe Summit

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out of your efforts.

How to Turn Your Slow News Day into a Conversation-Starter

Turn a slow news day into great PR for your brand. Here's how.

Five Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

Six Ways to Grow Your PR Career

As you set New Year’s resolutions, did it become evident that furthering your public relations career was one of the […]

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? A journalist or a PR professional? Marketing or […]

Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC]

Today we welcome a new age in modern communications — an age where PR pros buck the status quo and […]

How Earned Media Management Counters Deceptive Ad Practices

Growing consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.  

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