Cision Strategy
Aug 3, 2017
The Cision Communications Cloud™ Receives its First Industry Recognition
The party never stops at Cision. via GIPHY We just finished celebrating our 150th anniversary (and brand launch, and IPO!) […]
Jul 27, 2017
The Importance of Executive Brand Situational Awareness
When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.
Jul 26, 2017
Six Pitch Tips for Getting into Holiday Gift Guides
Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.
Jul 17, 2017
INFOGRAPHIC: Cision Celebrates 150 Years
To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.
Jul 6, 2017
Building the Best Lead Generation Form
Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/ Blogging can (and should) do more than just update readers on […]
Jul 4, 2017
PR Success Should Be Measured by Outcomes
Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has […]
Jun 30, 2017
Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE
Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these […]
Jun 26, 2017
Creating Awesome Instagram Posts on Your Desktop
Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.
Jun 23, 2017
Tips for Distributing Public Service Announcements
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.
Jun 21, 2017
Six Simple Steps for Creating Viral Content
You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.
But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?
How do you make something readers will want to put on their timelines?
Jun 20, 2017
Cision Reveals New Brand
VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.
Jun 16, 2017
Best Practices for Communicating Your Rebrand
Change is in the air as many brands have undergone a makeover in recent months. As the Molson Canadian Amphitheatre […]
Jun 6, 2017
Understanding Influencers and the Benefits of Borrowed Trust
This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Digital marketing success is […]
Jun 2, 2017
Best Practices for Listening to Competitors
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and […]
May 30, 2017
Why Your Brand Should Embrace Customer Complaints
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Are you listening—REALLY listening—to […]
