Best Practices
Aug 16, 2017
How Earned Media Impacts Consumer Trust and Lead Generation
Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]
Aug 15, 2017
Why Social Sharing is an Important Step in the Pitching Process
The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s […]
Aug 14, 2017
Four Key Elements for Writing High-Quality News Releases
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of […]
Aug 8, 2017
The Future of PR Measurement With Kevin Akeroyd (Video)
Recently, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, […]
Aug 2, 2017
The Difference Between Paid & Earned Influencer Relationships
While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]
Jul 31, 2017
Five Tips for Creating a Coordinated Email & Social Strategy
Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General […]
Jul 28, 2017
Tips for Improving Your Social Media Targeting Strategy
One of the biggest challenges for social media marketers is ensuring that you’re actually reaching your desired audience. The ability […]
Jul 26, 2017
Six Pitch Tips for Getting into Holiday Gift Guides
Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.
Jul 24, 2017
Tips for Writing Impressive Keynote Speaker Announcements
Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves. The […]
Jul 12, 2017
Consider These Five Digital Branding Tips
After spending hours constructing the most amazing piece of content, the final step is to include a captivating title and […]
Jul 6, 2017
Building the Best Lead Generation Form
Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/ Blogging can (and should) do more than just update readers on […]
Jul 5, 2017
Building Trust With Authentic Content
When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?
Jun 29, 2017
Data, Storytelling, and Communications: Insights from #CisionWorldTour Toronto
Advances in technology will revolutionize your business, but what if your job is more than just a business to you? […]
Jun 26, 2017
Creating Awesome Instagram Posts on Your Desktop
Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.
Jun 23, 2017
Tips for Distributing Public Service Announcements
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.
