Best Practices

Why listening is the key to social media success

StrategicAmpsersand Inc. It’s true. Listening is the most important part of your social strategy. Listening is even more important than […]

Why Professional Monitoring Works

Some business managers assume that a financial analysis alone tells the whole story of a brand’s performance. Not so. Over […]

Landing your First Job: Tips for PR Grads

 May marks my one-and-a-half year anniversary with Enterprise Canada; and while it has been a whirlwind learning experience, it seems […]

Notable RSS readers

By Dena Jackson, @denajackson RSS feeds are a great way to keep PR practitioners up to date on the latest news.  […]

The Walled Garden and the Metrics Conundrum

By Julie Geller, @juliegeller “How many times is my brand mentioned across the social landscape?”  “Why can’t I find all […]

Stop Getting “Pitch Slapped”

By Alyssa Sy de Jesus, PR Coordinator, Magnolia Communications Rejection is a natural part of the PR process, especially when it comes […]

PR Tips for Experiential Marketing

By Naz Araghian, Group Account Manager, energiPR Many factors are at play in the successful execution of an experiential marketing campaign. […]

15 Ways to Beat Blogger Fatigue

I rang in the New Year bright-eyed, bushy-tailed and blog-minded—if not totally full of hors d’oeuvres. I was determined that this […]

Building a Social Media Editorial Team

Content creation and content curation have become core functions of every marketing and communications department. In our whitepaper, you will gain […]

Which social platforms are right for your brand?

By Jennifer Rideout, Consultant, StrategicAmpsersand, Inc. In my first blog I discussed the fallacy of followers – the focus on the […]

Browser Extensions for PR Pros

We know time is of the essence and these browser extensions can help you take back some extra minutes and […]

10 Stress-Free Ways To Plan Your Vacation in 2014

By Dena Jackson, @denajackson and Mira Blumenthal, @mirablu Planning to escape the cold and spend some time in a different city […]

B2B: The Fallacy of Twitter Followers

By Jennifer Rideout, Consultant, StrategicAmpsersand, Inc. Ask any communications professional with experience in business-to-business (B2B) social media and he or […]

Strategy vs. Tactics

By Julie Geller, @juliegeller There’s an ongoing debate between social media practitioners and clients about the proposal process: When’s the […]

Opinion: You lost me at Google+

By Julie Geller, @juliegeller Okay, so you wake up in the morning and log on to your RSS reader. You promote some content on […]

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