Senior Manager, Marketing

Chicago, Illinois, USA Marketing Full-time
Cision Ltd is a leading global provider of innovative earned media software and services to public relations and marketing communications professionals. Cision’s Communications Cloud platform allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact of PR and Communications Teams’ campaigns. Cision has over 4,500 employees with offices in 23 countries throughout the Americas, EMEA, and APAC. For more information about our products and services, visit www.cision.com and follow us on Twitter @Cision.
 
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join that group! We invest in our people through training and professional development and we empower them to grow their careers - because the most important measure of our success is yours.


The Senior Manager, Marketing is an integral part of shaping the future of both our prospect and customer-facing experiences at Cision. The Senior Manager, Marketing has two main areas of focus: demand generation and marketing operations. He/she will be responsible for planning, implementing, analyzing and optimizing our demand channels (SEM, SEO, paid social, etc.). This optimization includes identifying and executing operational efficiencies that will accelerate Sales growth, which could include marketing automation, lead management and overall sales and marketing processes.    

You will help us with/by:

  • Oversee paid search (SEM) and display advertising marketing channels across our Product suite. Optimize account performance through analytics, testing, and experimentation. 
  • Own integrated demand generation testing and exploration, including emerging technologies and nurture strategies. 
  • Maintain a core focus on measuring and reporting performance of all campaigns (ROI and KPIs). Implement optimizations that scale lead volume and improve funnel conversion. 
  • Lead online strategy and website improvements (Cision, PRNewswire, PRWeb). Guide increased customer engagement across all digital channels. 
  • Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization 
  • Serve as point on collaboration and strategy alignment with key stakeholders in Sales, Product and other cross-functional teams. Implement cross-functional SOPs and feedback loops.  

You will be a good fit if you have:

  • Bachelor’s degree in Communications, Marketing, or related field required, Master’s a plus. 
  • 5+ years specializing in paid marketing, including hands-on usage of Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads and Salesforce 
  • Proficient in digital marketing landscape (e.g. digital experience and multi-channel management, marketing operations, SEM, etc.)  
  • Proficient in Microsoft office (particularly PowerPoint and Excel) 
  • Experience and knowledge of marketing automation (CRM) platforms 
  • Excellent communications skills, oral and written with an analytical approach, proven ability to use data driven insights to initiate action and communicate process improvements 
  • Positive, professional and outgoing; able to work independently and as part of a team. Proven ability to build consensus and drive efficiency to the bottom line.  
  • Entrepreneurial instinct – able to see the big picture while paying close attention to detail 
  • Highly organized with ability to multitask under tight deadlinesand manage multiple projects simultaneously 
Cision is committed to building an environment where all employees are set up to thrive and reach their full potential. We believe diversity, equity and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge, the largest CEO-driven business commitment to advance diversity and inclusion within the workplace.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
EEO/AA employer M/F/D/V, 41 CFR 60–1.4
 
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