Product Marketing Manager

Chicago, Illinois, USA Product Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

We’re looking for a Product Marketing Manager to help drive our sales enablement, messaging, positioning, and product launch initiatives for our products. You’ll become an expert on our customers to create compelling sales enablement materials, customer-facing marketing content and help drive strategic initiatives around our products. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits, is crucial.  You’ll use that expertise to do great work that helps us sell faster and keep happy customers. You will be responsible for developing and leading product launches, driving industry strategy and delivering all materials in order to successfully launch, sale and upgrade products.  If you combine powerful strategic thinking with relentless hands-on execution, this job is for you!

Essential Functions:

  • Become an expert on CIsion’s users, user personas, and use cases by segment
  • Create and maintain product marketing materials including: new product introduction presentations, datasheets, brochures, sell sheets, sales aids, competitive, FAQs, website copy, whitepapers, sales presentations, scripts for product videos and copy for website/email/blog/social media posts
  • Analyze sales cycles to understand why we are winning and losing and drive initiatives to optimize conversion
  • Own successful product launches including cross functional responsibilities such as driving other contributors to meet timelines and deliverables
  • Stay on top of competitive responses and keep the sales team armed with information and collateral
  • Create messaging that helps Sales overcome objections and close deals faster
  • Enable the sales team with trainings and product collateral
  • Develop and deploy other sales enablement tools from competitive comparisons to customer case studies
  • Collaborate with the rest of the Marketing team on Web content, product videos, and demand-generation campaigns
  • Deliver data-driven reports on the success of your initiatives. Juggle multiple deadlines, prioritize work, and keep projects moving forward

Qualifications:

  • Bachelor's degree (B. A.) from four-year college or university
  • 5-6 years of Marketing experience
  • Background in SAAS product, or equivalent combination of education and experience
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledgeand named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
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