PPC Specialist

Chennai, India Marketing Full-time
Cision Ltd is a leading global provider of innovative earned media software and services to public relations and marketing communications professionals. Cision’s Communications Cloud platform allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact of PR and Communications Teams’ campaigns. Cision has over 4,500 employees with offices in 23 countries throughout the Americas, EMEA, and APAC. For more information about our products and services, visit www.cision.com and follow us on Twitter @Cision.
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join that group! We invest in our people through training and professional development and we empower them to grow their careers - because the most important measure of our success is yours.

Falcon.io is looking for a result-oriented PPC specialist to join our team in Chennai. In order to be successful in this role, the candidate must be well-versed in principles of search engine marketing (SEM) and performance marketing, with a proven record of strategically managing PPC campaigns and advertising budgets. The candidate must understand the subtleties of marketing at a B2B SaaS company. 

What you'll do:

  • Actively participate in forming a blueprint for paid search optimization and growth
  • Execute strategies for optimization of keywords, audience targeting, landing pages, ads and other facets of paid search accounts 
  • Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other advertising platforms
  • Manage Display Network placements on Google Ads and other contextual advertising platforms
  • Assist with setting up, tracking, and recapping digital marketing campaigns across multiple platforms (Google, Facebook, LinkedIn)
  • Track KPIs to assess cross-channel performance and pinpoint areas for improvement.
  • Provide oversight to team and management on project development, timelines, and results
  • Be involved in planning and implementation of new campaigns, refining audience targeting and optimizing ad texts and creatives 
  • Monitor analytics dashboards, report weekly/monthly performance and provide actionable insights to management
  • Keep pace with SEM and PPC industry trends and inform other team members
  • Be ready to take ownership of Paid Accounts and accountability for their performance

What you have:

  • Excellent written and verbal English communication skills  
  • 3-5 years of experience in successfully developing and executing PPC campaigns 
  • Expert knowledge in Google ads, advanced knowledge in Facebook or Linkedin advertising 
  • Understanding of SaaS business model and related KPIs 
  • Experience with A/B testing and Conversion Rate Optimization 
  • Must be detail-oriented, organized, and analytical 
  • Excellent team player  
  • Comfortable working in a dynamic, performance-oriented environment 
  • Be ready to go an extra mile to achieve results 
  • Drive to learn and develop own skillset 
About Falcon.io 
Falcon.io provides a unified SaaS platform for social media listening, engaging, publishing and managing customer data. We enable our clients to explore the full potential of digital marketing by managing multiple customer touch points from one platform. Our platform has already achieved great international traction in the market, with its technology endorsed by partnerships with Facebook, Twitter and Instagram.  
Founded as Falcon Social in Copenhagen in 2010, we now also have offices in New York City, Berlin, Budapest, Sofia, Melbourne and Chennai. We’re a highly diverse team, and we’re always looking for passionate and curious people who want to be part of a fast-paced, high-energy environment. We joined the Cision family in January 2019, and together we help brands build better relationships with their customers. 

Cision is committed to building an environment where all employees are set up to thrive and reach their full potential. We believe diversity, equity and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge, the largest CEO-driven business commitment to advance diversity and inclusion within the workplace.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.