Marketing Manager - Demand Generation

Chicago, Illinois, USA Marketing Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

The Demand Generation Manager plays an instrumental role on the Global Marketing team. Tasked with fueling our demand funnel, this person is responsible for the ideation, creation and deployment of strategic campaigns to drive inbound leads into the organization that result in opportunities and most importantly, closed/won business at Cision.

In this role, you will work closely with the marketing and sales teams to get Cision’s message to our target audience, generate qualified leads, and optimize the performance of our campaigns. In addition, you will help nurture existing leads to keep them engaged with Cision until they are ready to buy. The ideal candidate thrives in a dynamic environment, is a team player, and uses creative, out of the box thinking to drive real business results. This role will report to the Director of Growth Marketing. Together, you will identify KPIs and goals and use your email marketing levers to crush those goals.

Essential Functions:

  • Conceptualize, plan and execute highly effective and innovative campaigns that drive lead acquisition.
  • Develop deep domain/industry expertise in order to create proper audience segmentations and target audience profiles that drive campaign strategies.
  • Partner and coordinate with other members of the demand gen team (Nurture) to deliver a cohesive and consistent customer-centric experience.
  • Work cross-functionally with product marketing, sales, marketing ops, content and creative team members on campaign strategy, manage regular check ins, program calibration and 4 quarter planning.
  • Optimize the buyer’s journey from evaluation to conversion, ensuring best in class experience. Uncover what motivates various personas to evaluate and purchase across their lifecycle, guided by data-driven insights.
  • Create campaign briefs that communicate the purpose and goals of the campaign, drive the implementation through project plans and deliver quality programs on-time and on-budget.
  • Manage lead acquisition, nurture and follow-up; collaborate with MDR, SDR and Sales teams to ensure strong follow-through on sourced leads.
  • Track program results, measure program success, and report metrics via SFDC. Present findings, actionable insights and recommended improvements to stakeholders and sales teams.
  • Help grow our database and deepen our relationship with current prospects through a broad range of lead nurture campaigns

Additional Responsibilities:

  • Working with key stakeholders to collect business requirements
  • Analyzing data to determine trends and insights to help direct the business
  • Generating ad hoc reporting as requested
  • Understanding the Cision product/software offering
  • Experience running and analyzing reports for marketing KPIs
  • Understanding of lead management metrics and calculating conversion rates

Qualifications:

  • 6-8 years’ experience in B2B Marketing, preferably in a Demand Generation or Integrated Marketing role.
  • Strong background in campaign development and marketing program execution required. Including list segmentation, campaign design and reporting.
  • Ability to manage multiple projects simultaneously with exceptional attention to detail and flawless execution.
  • Ability to present program strategy and plans clearly, collect and act on feedback from a broad group of stakeholders.
  • Proficiency in Salesforce.com reports and Eloqua capabilities
  • Experience building collaborative relations with Sales team
  • Strong campaign orchestration, message optimization, persona and buying cycle experience required
  • Creative thinker, self-starter, able to work both independently and with cross-functional teams
  • Flexible, patient and able to thrive in a dynamic, ever changing work environment with competing priorities
  • Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business
  • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage deliverables from other stakeholders to deliver quality outcomes on time
  • Excellent written and verbal communication skills
  • BA / BS in Marketing or equivalent working experience, Masters a plus.
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledgeand named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
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