Demand Generation Specialist

Toronto, Ontario, Canada Marketing Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

The Demand Generation Specialist will be a key member of the Canadian Demand Generation team, planning and executing weekly Marketing activities and supporting long-term acquisition and retention goals for Cision Canada. The role reports to the Senior Manager, Demand Generation and is responsible for planning, crafting and executing inbound campaigns, including marketing emails, nurture programs, landing pages and webinars. Other tasks include website management and Content optimization using Uberflip, CRM management in Salesforce and Eloqua, copywriting, and tracking and measuring campaign performance. The role will work closely with the cross-regional Content team and acquire marketing assets, and Marketing Operations to setup programs and workflows to ensure proper attribution for campaigns as well as align closely with the rest of the Cision global marketing organization.

Key Responsibilities

  • Strategize and execute demand programs (emails, webinars, landing pages) in partnership with marketing team members across regions to support the Canadian SDR and BDR sales teams with high-quality inbounds that result in product demos, opportunities and closed/won deals
  • Develop and own the monthly Content and Social Media calendar to increase top-of-funnel sales activities by coordinating with cross-regional marketing teams
  • Work with Marketing Operations to identify and manage customer and prospect segments to maintain a healthy marketable database to support growth strategies using Eloqua and Salesforce
  • Monitor, track and respond to mentions of Cision / Cision family brands and products in both online and offline media using Cision Communications Cloud and Falcon.io platforms, including Social Media Listening, Monitoring and Online Reputation Management with the support of cross-regional Social Media team
  • Work with Senior Manager, Demand Generation to setup nurture and ABM infrastructure supporting acquisition, cross-sell, up-sell and retention and win-back campaigns assisting sales hit targets
  • Own the end-to-end content adaptation process. Review content relevancy in the Canadian market, oversee language translation to Canadian French and manage marketing asset development
  • Plan, setup and produce webinars using On24, with internal and external SMEs to support sales and marketing objectives
  • Track, measure and report on campaign performance
  • Performs other duties as required.

Qualifications

  • Bachelor’s degree (or equivalent) in Communications, Public Relations or Marketing or a related field is required. SaaS or B2B industry experience is an asset.
  • Minimum of 3 years marketing experience
  • Experience working cross-functionally to manage and execute customer programs that drive engagement, advocacy, revenue and retention
  • Well versed in the current marketing trends, practices and techniques
  • Advanced listening and verbal communication skills to understand stakeholder needs or problems and respond clearly and concisely.
  • Strong project management skills including conceptualization, managing deadlines and objectives and execution of plans
  • Ability to work independently and as a member of a team. 
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.