Audience Development Manager

Remote - USA Operations Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.


 
The Audience Development Manager will work to build, analyze and present the Cision audience, improve engagement on our content and platforms, increase subscribers and website users, and ultimately work towards increasing business success in the distribution network. The candidate for this position will have an analytical and commercial mind, be able to decipher complex audience data, and present it in a way that will improve strategy, sales and client communications, and meet business goals. 

KEY RESPONSIBILITIES:

  • Building first party data strategy for continuous site and audience growth
  • Analysis of data and site performance for ongoing improvements and strategy 
  • Improving number of site visitors and user engagement
  • Analysis, development and communication of audience demographics and personas, capturing first party data
  • Building monetization strategies around audience and site for digital growth

  • Project management and execution of prnewswire.com site and audience development:
  • Working with key internal and external stakeholders to manage execution of site elements
  • Managing processes and day-to-day running, maintenance and success of site based on key engagement metrics
  • Editing headlines, imagery and placements to improve metrics across the site
  • Managing the paid for elements on the page (premium placements, banner ads) ensuring all is working as it should
  • Finding and managing related tools for automation and efficiency
  • Regular reporting on success metrics and analytics

  • Engaging and increasing our network through newsletters and other methods
  • Increasing circulation and readership of industry newsletters through planning and development of newsletter strategy
  • Creating industry specific audiences for content distribution and product development, with the goal of monetizing these audiences
  • Increasing PRNJ subscribers and engagement
  • Collaboration with social media team to create parallel strategies for audience development

  •  Communication with marketing/sales/CCS/clients to aid sales and client success
  • Sharing best practices, examples, case studies
  • Sharing key success metrics and back-end data 
  • Working with product, marketing, CCS, and sales to develop new products based on audience development 

  • Key success metrics/goals:
  •  Increase in unique visitors and page views to prn.com
  • Improved engagement (time on site, CTR, page views per session)
  • Increase in PRNJ subscribers and engagement in content (email open rate, CTR, prnj.com site metrics)
  • Increase in revenue related to prn.com and audience distribution

REQUIREMENTS:

  • Bachelors degree in a related field is required.  Masters degree is preferred
  • Minimum of 5 years of experience required for this position
  • Website development and analytics expertise – good understanding of adobe analytics and other platforms – working with key data metrics to drive improvements and website/content success
  • Journalism/content background - writing/editing headlines/captions for engagement/clicks, understanding of best practices for content success
  • Experience driving page views – through paid and non-paid methods
  • Experience with monetization strategy for digital growth
  • Good communication/presentation skills to help sales/clients understand certain success metrics to ensure we continue to monetize the platform
  • Organized, structured and good time management
  • Preferred licenses/certifications in Google analytics, Facebook business manager, Adobe Analytics and AEM


As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.