Marketers and PR pros know that good content will translate into great audience engagement. They also know that bombarding their audiences with too much self-generated content will slowly diminish their audience. You’ve got to find the happy medium between original and curated content; many have shared their optimal social media ratio. By sharing the thoughts of others, you’re gradually building relationships and credibility with new audiences.

But where can you find these content goldmines? We look at a few ways you can find content that’ll help you stay top of mind with your audience.


Start with Google

As with all things in life, a quick Google search is the easiest way to unearth timely content on any subject. It’s especially helpful if you’re new to an industry. Strapped for time? Set a Google Alert for a particular subject and have stories delivered to your inbox in real-time. Keep in mind that these services operate solely on a keyword search, so you’ll need to sift through your results to find the best content. And by sift, we mean actually reading the content – the internet hosts lots of garbage, so be sure you’re aligning your brand with quality at all times.

Twitter Lists

Newsfeeds can get messy especially when dealing with corporate accounts, which often contain hundreds of followers. Create lists to keep track of particular topics and industries. In other words, pre-curated content! Twitter has disabled searching for lists on its platform, so you’ll need to team up with a search engine in order to find results. You can subscribe, or create your own list to share with followers. Not sure where to find your online influencers? Start here first.

There’s a tool for that!

Programs like Storify collect social media posts and package them into complete content. Curata highlighted Storify and many other content curation tools that can help you find the right story to tell your audience. There’s bound to be a tool that can meet your content curation needs.

Subscribe to Newsletters

Like Twitter Lists, newsletters are pre-curated material sent out on a consistent basis and can help you find great content when you’re in a pinch. For example, popular media industry newsletters include Nieman Lab and J-Source. And don’t forget to subscribe to Beyond the Wire, CNW’s daily source of tips and tricks for professional communicators.


About Melissa Meyer

Melissa Meyer is Cision’s Manager of Community and oversees Cision’s online customer community, Cision City. She has over 5 years’ experience in PR, writing, community and social media management. You can find her chatting about all thing PR, pop culture and basketball @_MelissaMeyer

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