Brace yourselves. There are 500 million tweets and 400 million Snapchats sent every day. Six billion hours of video are watched on YouTube each month. More than 6.7 million people blog on blogging platforms and 12 million blog on social networks. That’s a lot of content.
How many tabs do you have open right now? How many email newsletters are in your inbox waiting to be read? What about saved posts on Facebook or all those links on Pocket you promised yourself you’d get to later?
Now add all the tweets, LinkedIn and Medium stories, other blog posts and videos just waiting for you to consume. Feeling overwhelmed?
Unfortunately, we as PR pros, are partly to blame. Thanks to the D.I.Y. nature of social media there’s more content than ever being generated. PR professionals, organizations and brands are all in content overdrive.
The result: extreme content pollution
So what can we do to get a handle on the overabundance of content? Maybe we need to borrow a page from the environmental movement and learn how to reduce, refuse and relax.
Check out my video to see what you can do to cut down content, not trees.
Martin Waxman is a social media, content marketing, and communications strategist. He conducts social media training and workshops and teaches digital strategy at University of Toronto. He is President of Martin Waxman Communications and one of the hosts of the Inside PR podcast. Waxman is a member of the South by Southwest Interactive Advisory Board and serves as chair-elect of PRSA Counselors Academy. Find him on Twitter @martinwaxman.