Erica Ehm, Founder and Publisher of has plenty of experience working with brands. She started YMC 8 years ago and has worked with brands and agencies to conceptualize, create and amplify branded content via the YMC network. In this white paper, read about Erica’s trade secrets for relationship building, as well as her rationale for why PR pros need to pay-to-play when engaging influencers.

This white paper covers:

  • How to know if your brand can benefit from working with influencers
  • The qualifying factors for knowing if an influencer is right for your brand/program
  • Letters of agreement and other logistics
  • How to manage expectations on both sides
  • Disclosure and sponsored content

Download Now!


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About Mira Blumenthal

Mira is a Marketing Associate at Cision Canada where she creates, curates and collects content. Mira is a self-proclaimed literature, art history, and social media nerd who loves coffee, oxford commas, beautiful design, and all things floral.

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