If there is one lesson we can learn from Hollywood ( and know it’s not necessarily how to tell a story despite how talented they may be)— it is how to promote your project and make sure the word spreads near and far.
PR pros call it media relations. Hollywood calls it publicity. Regardless of the term, the definition is making a story public. These days publicity seems like a fair way to describe our role in the new PR landscape because we no longer focus on media alone. We have to reach multiple audiences, influencers and communities.
Hollywood folks know they have to get their audience excited, tease them, let them in on secrets and, above all, break through. That’s why so many shows of dubious quality get an overabundance of aattention. They have developed a social machine.
Harness the power of social PR
CEO of Shonali Burke Consulting Shonali Burke, a popular blogger and early adopter of social media, gets social PR. According to Burke, the key is to find the right influencers, build relationships with them and motivate and energize them around your stories. Empower people to spread the message for you.
A social PR maven, Shonali Burke is CEO of Shonali Burke Consulting, speaks at conferences around the world and founded the #MeasurePR tweetchat. Find her on Twitter @shonali.