If there is one lesson we can learn from Hollywood ( and know it’s not necessarily how to tell a story despite how talented they may be)— it is how to promote your project and make sure the word spreads near and far.

PR pros call it media relations. Hollywood calls it publicity. Regardless of the term, the definition is making a story public. These days publicity seems like a fair way to describe our role in the new PR landscape because we no longer focus on media alone. We have to reach multiple audiences, influencers and communities.

Hollywood folks know they have to get their audience excited, tease them, let them in on secrets and, above all, break through. That’s why so many shows of dubious quality get an overabundance of aattention. They have developed a social machine.

Harness the power of social PR

CEO of Shonali Burke Consulting Shonali Burke, a popular blogger and early adopter of social media, gets social PR. According to Burke, the key is to find the right influencers, build relationships with them and motivate and energize them around your stories. Empower people to spread the message for you.


Want to learn more about multimedia storytelling? Download the free ebook. 

A social PR maven, Shonali Burke is CEO of Shonali Burke Consulting, speaks at conferences around the world and founded the #MeasurePR tweetchat. Find her on Twitter @shonali.

About Martin Waxman

Waxman is a social media, content marketing and communications strategist. He conducts social media training and workshops and teaches digital strategy at University of Toronto. He is President of Martin Waxman Communications and one of the hosts of the Inside PR podcast. Waxman is a member of the South by Southwest Interactive Advisory Board and serves as chair-elect of PRSA Counselors Academy. Find him on Twitter @martinwaxman

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