Contributors

About Maria Materise

Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie. Find her on Twitter @mariamaterise.

Ways to Get Reporters to Respond to Pitches

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter.

3 Rewards to Reap From Brand Journalism

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level stories that will make them feel an emotional connection. But how can you tell stories that will still generate leads and drive results? The answer is brand journalism.

Free White Paper! Build a Brand Journalism Program

Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 percent more effective than traditional advertising. So how can you create content that will spread awareness of your brand and drive sales

3 Types of Influencers You Need to Target

Influencers have the power to make your audience pay attention to your brand, but not all influencers are the right match for your brand. So how do you know which influencer is the right one to align with?

5 Problems the Right Content Marketing Tools Can Solve

All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Whatever your problem is, there is most likely a tool out there that can solve it.