About Maggie Latham

Maggie Latham is a Cision contributor.

How Earned Media Management Counters Deceptive Ad Practices

Growing consumer concerns over advertising signal a huge opportunity for brands to pivot more towards earned media.  

How PR and Marketing Can Combine Forces for Social Media Success

Check out 3 examples of brands that learned how to combine marketing and PR for tremendous success.

Mainstream Journalism and PR Efforts Today

When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.

The Value of Visuals for Earned Media Success

Our increasingly visual world is due in large part to social media. Communications are now 84 percent visual and people […]

Top 10 Best Practices for Multimedia Storytelling

As print disappears, information is more quickly disseminated through the visual-focus of social media. In line with this trend, journalists, […]

Five Ways to Improve your Brand’s Visual Content on Instagram

As Instagram becomes one of the largest and fastest growing social media platforms, it's essential as a marketing tool for businesses.

How Visual Storytelling Can Drastically Elevate Brand Success

In the age of social media marketing, visuals are important because they quickly reach busy and distracted customers.

How Purpose-Driven Businesses Attract Consumers

Interest in socially conscious business has been on the rise over the past decade and is now even more significant […]