Contributors

About Lucie Vietti-Curtis

Lucie Vietti-Curtis is the Content Marketing Operations Manager at Cision, a leading global provider of earned media software and services. She oversees the Cision content marketing program, including content planning, production, delivery and reporting. An “analytically creative” marketer, Lucie creates data-driven content strategies that engage and inspire audiences. She holds an M.B.A in Operations Management and has more than 10 years of experience in content marketing, customer marketing and marketing strategy. A citizen of two countries, she loves to explore different perspectives, culture and flavors, either in her content or in her recipes.

How Non-Profit Organizations Can Improve Their PR Efforts

Plan a meeting with your C-Suite during the corporate strategy sessions, introduce situations that can arise and discuss how the team responds.

Go Back to Basics with Your Next News Release

The news release is here to stay. In fact, 81 per cent of senior marketers believe that earned media is […]