About Laurie Smith

Laurie Smith is VP, Customer Marketing at Cision. Follow her @LaurieSmith

Announcing: Cision® City, Our New Online Customer Community

Get to know our new online customer community, Cision City!

Informing the Investor: Making Financials Interesting

This post originally appeared on   Investors are hungry for information about your company, particularly if they have a […]

Public Speaking 101: The Perils of the Public Pivot

The word "pivot" tends to get thrown around quite often these days. In the world of Silicon Valley, it refers to taking a different business direction or hiding some level of failure. In the corporate and media relations universe, pivoting means ditching the negative to pursue a more positive agenda and messaging.

Four Budget-friendly Marketing Solutions for Startups

This post originally appeared on You’re a president and CEO, but your company doesn’t have 1,000 or even 100 […]

Making Business Stories Media-Friendly

This post originally appeared on   As an executive, you may not realize that a simple ‘we did this’ […]

Caught in a Crisis? There will be a Story, with or without you!

This post originally appeared on   “Not speaking doesn’t mean there won’t be a story,” said Barb Glen, livestock […]

How Much Should an Organization Spend on PR?

This post originally appeared on If only there was a tidy formula to help companies decide how much to […]

The Role of PR in the Revenue Ecosystem

This post originally appeared on If you’re looking to build brand awareness and boost revenue, ensure public relations activity […]

A Guide to Working with News Photographers

This post originally appeared on The most-shared content across all platforms contains some kind of visual asset, whether image, […]

The C-suite’s Role in Media Relations

This post originally appeared on As a senior executive, you might be too busy to give thought to statistically […]

Meet the Press: Robert Cribb

This post originally appeared on  Have you ever wondered what it’s like to be an investigative reporter? To develop […]

Meet the Press: Cindy Pom

This post originally appeared on Cindy Pom covers and delivers local and national stories to audience across Canada. But […]

Why Writing in Plain Language Will Benefit Your Business

This post originally appeared on   Sometimes smart people are the worst. At writing, that is. In their attempt […]