About Kayla Matthews

Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE.

Six Ways to Grow Your PR Career

As you set New Year’s resolutions, did it become evident that furthering your public relations career was one of the […]

Use These Six Marketing Tactics to Improve Your Next Event

Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.

The Rise of Data-Driven Content Marketing (and How to Do It Right)

In the world of content marketing, tapping into data is especially important because there are so many streams of information […]

What Journalists Look for in a Good Press Release

To produce a strong press release that gets the attention of journalists, comms pros need to understand the important parts of a useful press release.

How to Get Invited to a Conference as a Social Influencer

IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer.  (Read: All my […]

Creating Remarkable PR Moments Through Authentic Influencer Relationships

In today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

Five Influencer Pain Points Worth Solving

It’s impossible to help influencers fix their problems — while simultaneously increasing your profits and prominence — without truly understanding the common issues they face.

How To Create Interesting Digital Content For A “Boring” Industry

It seems like creating digital content for organizations like Indigo and Roots Canada would be relatively easy tasks since their […]

Three Ways to Upgrade Your Content Distribution Strategy

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.

9 Ways to Attract Influencers to Your Content

Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]

Consider These Five Digital Branding Tips

After spending hours constructing the most amazing piece of content, the final step is to include a captivating title and […]

Six Tactics for Uncovering Your Brand’s Story

When it comes to branding, PR and marketing pros have many effective tactics at their disposal. Storytelling is at the […]