Contributors

About Kaila Garrison

Kaila Garrison is the VP, Marketing Strategy and Operations at Cision. Garrision has a decade of marketing and business development expertise, with previous leadership roles at Oracle and Compendium Blogware. Garrison holds a bachelor’s from Slippery Rock University of Pennsylvania.

How to Identify Influencers as Part of Your Earned Media Management Strategy

Modern communicators are turning old media pitching models upside down. Here’s the secret: to become a modern communicator the importance […]

Contending With Controversy: A PR Parable

How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.

Four Ways to Rethink Your Approach to Earned Media Measurement

Editor’s Note: This post originally appeared on Forbes.com. You can read the original here. With an explosion of new content […]

What Vanity Metrics Aren’t Telling You About Earned Media

Editor’s Note: This post originally appeared on Forbes.com. You can read the original here. Over the last couple of years, […]

How To Organize Your Communications Team In An Era Of Earned Media Measurement

Editor’s Note: This post originally appeared on Forbes. See the original here. It’s almost impossible to find a business today […]