Contributors

About Julie Geller

Julie Geller has more than 12 years of experience in digital marketing, and her specialties include strategic planning, online communities, content marketing , social media governance models, reporting and stakeholder management. She recently joined Cision Canada as VP, Marketing to pilot the company’s social and digital initiatives and establish its online voice. Julie is also a lover of highly caffeinated coffee, quirky Yelp reviews and a self-confessed content gold digger with a passion for the online social space.

Why Hyper Local Campaigns Work

By Julie Geller, @juliegeller & Niki Singh, @nikisingh Custom cowboy boots, ‘Hell or High Water’ T-shirts, floats and line dancing, […]

Why Professional Monitoring Works

Some business managers assume that a financial analysis alone tells the whole story of a brand’s performance. Not so. Over […]

The Walled Garden and the Metrics Conundrum

By Julie Geller, @juliegeller “How many times is my brand mentioned across the social landscape?”  “Why can’t I find all […]

4 Tips to Qualifying Brand Influencers

By Julie Geller, @JulieGeller “Believe only half of what you see and nothing that you hear.” Edgar Allan Poe didn’t […]

Finding Influencers in the Canadian Market

By Julie Geller, @juliegeller A flurry of headlines over the past few months about agency exits from Canada is giving […]

Why ANTM Matters to PR and Brand Managers

By Julie Geller, @juliegeller Smizing and tooching, huh? Get past Tyra Banks’s nonsensical lingo about smiling eyes and butt posture, […]

Strategy vs. Tactics

By Julie Geller, @juliegeller There’s an ongoing debate between social media practitioners and clients about the proposal process: When’s the […]

Opinion: You lost me at Google+

By Julie Geller, @juliegeller Okay, so you wake up in the morning and log on to your RSS reader. You promote some content on […]

Marketing Goes Canadiana

Kudos to Canadian fashion designer Smythe for doing a fantastic job celebrating our rich heritage. Two short films created by Toronto creative […]