About Jennifer Tolhurst

Jennifer Tolhurst is a manager of Customer Content Services at PR Newswire, where she leads a team of editors to prepare clients’ news for distribution to optimal audiences. She regularly advises organizations on how best to craft their content for SEO, earned media pick-up, and investor consumption. Follow her at @prnearnings for financial news and industry trends.

How to Turn Your Slow News Day into a Conversation-Starter

Turn a slow news day into great PR for your brand. Here's how.

Five Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.

Six Tactics for Crafting Effective News Releases

Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.

Seven Examples of Successful News Release Boilerplates

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a news release, the company boilerplate is nothing to dismiss.

Five Ways to Reimagine the News Release

The next time you’re looking to tell your company’s unique story, but have news release writers’ block, take some inspiration from the following examples of amazing news releases.

Three Ways to Rev Up Your Company Blog

There’s no question that relationships between companies and their customers have shifted significantly toward the personal. We see it every […]