Contributors

About Jennifer Rideout

As Senior Consultant at StrategicAmpersand Inc., Jennifer works closely with clients in the IT industry to provide effective, timely and relevant communications, social and media relations support.

#BestPractices: 3 Hashtag Dos and Don’ts for Your Brand

The hashtag is a remarkable tool for today’s social communicator. It enables conversations, segmentation, organization and analysis. It is a […]

Five Tips: Prepare Your brand for New Twitter Profiles

By Jennifer Rideout @JenniferKR This week, Twitter rolled out new profiles for all users. A hybrid of Facebook and Pinterest, the […]

Why listening is the key to social media success

StrategicAmpsersand Inc. It’s true. Listening is the most important part of your social strategy. Listening is even more important than […]

Which social platforms are right for your brand?

By Jennifer Rideout, Consultant, StrategicAmpsersand, Inc. In my first blog I discussed the fallacy of followers – the focus on the […]

B2B: The Fallacy of Twitter Followers

By Jennifer Rideout, Consultant, StrategicAmpsersand, Inc. Ask any communications professional with experience in business-to-business (B2B) social media and he or […]