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This post was written by a guest Cision contributor.

Four Key Elements for Writing High-Quality News Releases

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of […]

Five Tips for Creating a Coordinated Email & Social Strategy

Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General […]

Six Pitch Tips for Getting into Holiday Gift Guides

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

Enhance Your Non-Profit’s Communication Strategy in Three Steps

Non-profit organizations face an even higher level of pressure in reaching their goals, as their existence is often determined by the communication of their message to people and convincing them of their cause.

Building the Best Lead Generation Form

Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/  Blogging can (and should) do more than just update readers on […]

Tips for Distributing Public Service Announcements

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

Six Simple Steps for Creating Viral Content

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. But what if you’re on the other side of the coin, figuring out how to create content that people will want to share? How do you make something readers will want to put on their timelines?

Understanding Influencers and the Benefits of Borrowed Trust

This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Digital marketing success is […]

Best Practices for Listening to Competitors

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Competition for attention and […]

Captivating Customers in the Age of Distraction

As marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past.

Why Your Brand Should Embrace Customer Complaints

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Are you listening—REALLY listening—to […]

When is it OK to Go Off Message?

It’s common for PR clients to have a specific idea of exactly what topics they want to cover and which […]

Generating Leads From Social Conversations

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Back in June […]

Reaching New Audiences Through Tech Innovations

Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a […]

Why Social Media & PR Go Together Like PB&J

Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR.

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