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This post was written by a guest Cision contributor.

Are You Accurately Measuring the ROI of Your PR Strategy?

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize […]

Avoid these Six Content Marketing Mistakes in 2018

According to research from Content Marketing Institute, 65 per cent of businesses using content marketing have experienced an increase in […]

How Top PR Pros Track Down the Best B2B Influencers

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]

Why Transparency Is the Key to Building Brand Loyalty

In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Authenticity is key. So the question remains: Where is the best place to be transparent?

Six Ways to Craft Better PR Pitches

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign […]

Three Ways to Turn a Social Media Crisis into a PR Win

Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.

Tips for Strengthening Returns from Micro-Influencers

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

How Agencies and In-House Teams Bring Out the Best in Each Other

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Five Ways to Make Your Brand Stand Out

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand […]

Using Creative Marketing to Get More Earned Media

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly […]

How PR Can Bring Measurement Into the Digital Era

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

Seven Content Marketing Challenges (and How to Tackle them)

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 per […]

Making the Most of Micro-Influencer Relationships

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, […]

Audit Your Earned Media Strategy in Seven Steps

With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned […]

Why Your Marketing Department Needs More Collaboration

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they're correct.

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