Contributors

About Chris Lynch

Chris Lynch oversees Cision’s global marketing teams. Serving as Chief Marketing Officer, Lynch is responsible for Cision’s global marketing strategy — spanning communications, product and digital marketing. Previously, he ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business and also held leadership positions at companies like Badgeville and TIBCO. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism. Follow him on Twitter @cglynch.

How Earned Media Management Optimizes Comms Campaigns

Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.

Your MarTech Strategy Requires Earned Media Management

The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).

Earned Media Is Part Of The Customer Experience

Editor’s Note: This post originally appeared on Forbes.com. As marketers around the world descended on Adobe Summit 2018 in Las […]

The Best Way To Prepare For Artificial Intelligence In Public Relations

It's important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. Learn how you can get started.

Cision + Prime Research: Insights That Drive Business Strategies

Cision CEO, Kevin Akeroyd, and Dr. Rainer Mathes, president and co-founder of Prime Research, sit down to discuss the recent acquisition.

The Rise of Earned Media + What You Need to Know

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a […]

Paid Media Woes Create Ripe Opportunity for Earned Media

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging […]

How Data Supports the Core Pillars of Storytelling

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.