I drive go-to-market strategy for content, social media and community at Cision, an earned media software intelligence company. I engage, educate and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017, and our blog program was honored in 2018 by PR Daily.
- Nov 27, 2019 How Non-Profit Organizations Can Improve Their PR Efforts
- Oct 31, 2019 Thinking Beyond the News Release
- Oct 23, 2019 Introducing the Next Generation Cision Communications Cloud® in Canada
- Sep 17, 2019 A Handy Guide to Working With B2B Influencers
- Jul 2, 2019 Is ESG Here To Stay?
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