I drive go-to-market strategy for content, social media and community at Cision, an earned media software intelligence company. I engage, educate and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017, and our blog program was honored in 2018 by PR Daily.
Subscribe to the Cision Blog
- Jul 2, 2019 Is ESG Here To Stay?
- Jun 26, 2019 Getting Your C-Suite Media Ready
- Jun 3, 2019 How to Use Psychology to Refresh the Rebrand Experience
- May 24, 2019 When to Use Infographics: 4 Content Types Perfect for Custom Visuals
- May 23, 2019 Influencing Through Earned Media: Top 3 Takeaways
- View All
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
Here you can find out about media moves, top lists and content for journalists.