Contributors

About Annemaria Nicholson

I drive go-to-market strategy for content, social media and community at Cision, an earned media software intelligence company. I engage, educate and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017, and our blog program was honored in 2018 by PR Daily.

Kick Off 2019 With the Best Marketing Tools

With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.

2019 State of the Media Sweepstakes Rules

  SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE ENTRANT’S CHANCES OF […]

How to Create Content and Social Programs That Support Diversity

Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.

Cision’s Disruptive Blog Honoured for its Strategic Vision and Transformation

The term “business transformation” is often a catchphrase that people often use without fully realizing what it means. However, as […]

Brands Must Do Their Part to Protect Freedom of the Press

Sixty-nine per cent of  Canadian journalists and influencers think the public has lost trust in them, according to the recently […]

My Interview with Susan Guillory, President of Egg Marketing

Today I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s […]

Who Runs the World? A Spotify Playlist for Women in PR

Today is International Women’s Day. It’s an inspiring day designed to celebrate women everywhere, and especially you, women of PR […]

Seven Types of Influencers That Impact Today’s Consumer

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

Live Video Streaming Best Practices for PR Pros

There is an opportunity in the live video space for strategic content given an understanding of your earned media assets, content promotion and proper equipment/connectivity.

Creating a Content Strategy That Enhances Your Earned Media Efforts

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned […]

2018 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to […]

What to Consider When Creating a Content Contributor Guide

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How to Build a Brand Keyword Library

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

How Successful Journalists Use Social Media

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […]

INFOGRAPHIC: Cision Celebrates 150 Years

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

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