Contributors

About Andrea Lekushoff

A leader in the Canadian public relations industry, Andrea Lekushoff has two decades of experience creating business value for many of the world’s most respected brands. As the president and founder of Broad Reach Communications, she brings with her strong leadership and entrepreneurial skills, sound business acumen and a track record of success in attracting and retaining both clients and associates. @ALekushoff

Convergence and Branded Content: How PR Has Changed

This post originally appeared on the Reaching Out, the Broad Reach Communications blog on June 10, 2014. As an industry, public […]

How to Drive Sales via PR

Your company is about to launch a new product or service. It’s been in the works for months, maybe years. […]

Selling to Millennials Requires a Solid Mix of Traditional and Social Media

Are Millennials, the 18 to 33 year-olds who have grown up with social media and digital devices imprinted on their […]