Creating a government social media strategy can be challenging. Public sector industries often struggle to adapt digital mediums to their communication programs. Despite these challenges, the social media masters we spoke with have leveraged the power of social and customized social media tools for their industry.
Learn from our panelists about how the Tax Man uses Twitter and YouTube and how Parks Canada engages residents and encourages them to explore the natural beauty of our country through social media. Also see how social media was used by Canada Council for the Arts to celebrate the winners of the Governor General Award in Visual and Media Arts and by the Royal Canadian Mint during the phasing out of the penny.
Key takeaways include:
- Social media is not a corporate photocopier – tailor your messages dependending on your audience and the platform you’re using. Generate engagement based on what is valuable to your users.
- How to experiment with images and copy to gage audience response and post popularity
- Don’t always talk about yourself. Learn how to choose partners wisely to create co-branded content or republish pieces from other brands.
Hear from the following government departments and crown corporations on how online and social media tools have factored into their communication planning. The discussion includes questions like:
- How are government institutions adapting their communication models to deliver services and information?
- What is the outlook on online tools and social media for the public sector in the next two to five years?
- What are some pros and cons of using social media in the public sector?
Nicole Beauchamp, APR
Director of Communications
Association des enseignantes et des enseignants franco-ontariens
Senior Advisor, Social Media
Canada Revenue Agency
Kristen Scheel, APR
Manager, Social Media
Royal Canadian Mint
Head, Marketing Communications
Canada Council for the Arts
Media Relations and Social Media Advisor