Marketing Goes Canadiana

Kudos to Canadian fashion designer Smythe for doing a fantastic job celebrating our rich heritage. Two short films created by Toronto creative agency Open, directed by Christina Hodnet (Sons & Daughters) and with music by Apollo mix fashion with a bit of cinematic art and gore.

Their vignette-style commercials live-up to their campaign tagline – “Make Anything Spectacular”.

Here’s hoping they recieve plenty of well-deserved social amplification!

Copyright © 2017 Cision Canada Inc.
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