We partnered with content marketing and communications specialist Martin Waxman, president of Martin Waxman Communications, to investigate the way storytelling–and sharing–has changed from the first self-portrait in 1839 to the introduction of YouTube, Instagram, and Snapchat in the 2000s. In “A Roadmap to Multimedia Storytelling” experts Paul Bowers, Heather Willems, Gini Dietrich, Donna Papacosta, Jay Baer, Ian Everdell, Shonali Burke, and Steve Rubel give tips on:
How to add new media elements to your current PR efforts
Designing your website for mobile users
Ways to expand the reach of your campaign
How to use video, graphics, and podcasts to tell your story
- And more!