How to Make Your PR Campaigns Come to Life

We partnered with content marketing and communications specialist Martin Waxman, president of Martin Waxman Communications, to investigate the way storytelling–and sharing–has changed from the first self-portrait in 1839 to the introduction of YouTube, Instagram, and Snapchat in the 2000s. In “A Roadmap to Multimedia Storytelling” experts Paul Bowers, Heather Willems, Gini Dietrich, Donna Papacosta, Jay Baer, Ian Everdell, Shonali Burke, and Steve Rubel  give tips on:

  • How to add new media elements to your current PR efforts

  • Designing your website for mobile users

  • Ways to expand the reach of your campaign

  • How to use video, graphics, and podcasts to tell your story

  • And more!

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