With the first Canadian election debate behind her Green Party Leader Elizabeth May’s social media mentions have dropped considerably, from our last review. Meanwhile commentary on the Mike Duffy Senate expenses trial and Nigel Wright’s testimony as well as a series of policy announcements have kept Prime Minister Stephen Harper and the Conservative Party on top of mind. Using the Cision Social Edition we are monitoring the party leaders and election hashtags to track how many mentions each party receives. The first graphic shows total mentions across all four parties, you can see Harper and the Conservative Party are mentioned in more than 30 per cent of social media mentions.
Trudeau’s stardom has benefits.
This week Harper announced proposed new investment in policing, imposing travel restrictions to nations with purported ties to terrorism and a pledge to collect data on foreign home buyers who invest in property in Canadian cities. Despite this, Justin Trudeau, Liberal Leader, receive almost 2,000 more followers than the incumbent Prime Minister in the last seven days.
Stephen Harper, Twitter Followers @PMHarper / @premierministre
August 7, 9:00 a.m. 880,224
August 14, 9:00 a.m. 886,260
Net gain: 6,036 followers
Justin Trudeau, Twitter Followers @JustinTrudeau
August 7, 9:00 a.m. 704,241
August 14, 9:00 a.m. 712,215
Net gain: 7,974 followers
Thomas Mulcair, Twitter Followers @ThomasMulcair
August 7, 9:00 a.m. 151,979
August 14, 9:00 a.m. 156,280
Net gain: 4,301 followers
Elizabeth May, Twitter Followers @ElizabethMay
August 7, 9:00 a.m. 164,359
August 14, 9:00 a.m. 168,083
Net gain: 3,724 followers
Follow Cision Canada on Twitter for our continued analysis of the social media conversation of this year’s election.