**This post was originally written January 14, 2016 by James Rubec; it has been updated to reflect 2016 data**
While PR pros are focused on strategies involving influencer marketing, user-generated content and livestreaming, it’s still difficult to argue against the power of a top-tier Canadian daily. Newspapers Canada collects audit information on paid and free circulation from thousands of Canadian publications and releases a report each year identifying which papers reach the most readers. This list represents the audited circulation from 2016, 2017’s data will be released in the summer.
To help you find direct 2017 media outreach or promotional campaigns here are Canada’s widest read print newspapers:
Top 20 Publications Print / Digital Average Weekday Circulation
|1||The Globe and Mail||National||323,133|
|3||La Presse* now digital except Saturday||Montreal||279,731|
|4||Le Journal de Montréal||Montreal||231,069|
|5||24 Hours Toronto||Toronto||213,143|
|9||Le Journal de Québec||Quebec City||150,248|
|10||Montreal 24 heures||Montreal||150,239|
|11||The Vancouver Sun||Vancouver||133,329|
|12||The Toronto Sun||Toronto||119,048|
|16||24 Hours Vancouver||Vancouver||111,479|
|18||Winnipeg Free Press||Winnipeg||101,229|
|20||The Edmonton Journal||Edmonton||91,776|
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