Local news can be your secret weapon to increasing mind-share and reaching new audiences. While national papers have struggled to maintain relevancy in an every-more digital environment, total circulation of community newspapers actually increased last year by more than 2 percent, according to a study by Newspapers Canada.
As of June 2015 there were 1,083 community papers publishing more than 21 million copies every week. So don’t overlook community news!
Some papers reach hundreds of thousands of readers and doorsteps every week , influencing important demographics of Canadians on issues that your brand could respond to.
Here are the 21 largest community papers in terms of circulation in Canada:
|1||Calgary Herald Neighbours||Calgary||Thursday||295,000|
|2||Niagara This Week||Niagara||Thursday||151,925|
|3||Courrier du Sud (Le)||Longueuil/Saint-Lambert/Lemoyne/Greenfield Park/Sa||Wednesday||149,600|
|4||Écho de Laval (L’)||Laval||Wednesday||147,205|
|6||Rive-Sud Express (Le)||Longueuil||Wednesday||138,663|
|7||Courrier Laval Bilingue||Laval||Wednesday||132,202|
|8||London Community News||London||Thursday||129,642|
|12||The Now||Surrey/North Delta/White Rock||Tuesday||117,606|
|15||North York Mirror||North York||Thursday||95,006|
|17||Revue de Gatineau (La)||Gatineau||Wednesday||93,599|
|18||Niagara This Week||Niagara||Wednesday||90,739|
|19||The Liberal||Richmond Hill/Thornhill||Thursday||83,416|
|20||The Vancouver Courier – West Side||Vancouver||Friday||83,381|
|21||The Leader||Surrey/North Delta||Tuesday||82,529|
If you are still not convinced that local media could help your brand, read up on the Top 20 Daily Newspapers in Canada.