Some stories are pretty hard to ignore — especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.
Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna’s run for the presidency. To launch this campaign, StarKist leveraged Cision’s Campaign Microsite, a dynamic web page powered by PR Newswire.
William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a Content Centre that brought together key assets around ‘The Greatest Job Interview in the World.’
To help meet its goal of opening a third location in St. Louis, Missouri, The Gentle Barn chose to use Cision’s national and California-wide news release distribution services (powered by PR Newswire).
The association turned to a team of experts at PR Newswire (a Cision Company), who offered them a consultation session to discuss recent media trends and how content can be optimized to better meet the needs of today’s media.
CEVA’s communications strategy around earnings is clear: disclose as much information with investors as possible. See how they used PR Newswire’s suite of IR products and services to accomplish their goals.
As part of an integrated content and marketing strategy, PhRMA worked with PR Newswire, a Cision Company, to begin sending out releases syndicating blog posts across it’s industry leading content distribution and promotion network, with the overall goal of increasing blog traffic and brand exposure.
As part of an integrated PR and marketing campaign strategy, Intermedia engaged PR Newswire’s MultiVu Creative Services team (a Cision Company) to storyboard, script and bring to life a video that would capture their targeted audience’s attention.